What

Marketing intelligence is all about collecting, analyzing, interpreting and synthesizing of relevant marketing information. ProCression is your partner in this process. ProCression offers various consultancy, training and support services, e.g.:
- How do we translate our strategy to measurable performance indicators?
- How can we optimally use corporate information?
- What can we conclude from research? How sure are we of it? What are its limitations?
- What method fits which problem?

Increasingly managers become aware that information is the lifeblood of the organization. Information per se is not of value, yet needs to be placed in context, interpreted, and synthesized with other information sources inside and outside the organization. This process transforms information to intelligence and could lead to a competitive advantage and new value propositions. It is this transformation that distinguishes traditional marketing research from marketing intelligence.

‘ProCression’ is a combination of ‘progression’ and ‘creativity’; ProCression is convinced that progressing in increasingly competitive and complex markets creativity is required. Your competitors hired smart marketing intelligence professionals too. Your competitors likely use the same KPI’s as you. Your competitors closely follow the trends in the markets like you do. So if you want to make a difference, your marketing intelligence capability must be as well.